Design is intelligence made visible
information and understanding
The driving force behind all our decisions is emotion and perception. It’s what makes us human. It defines who we are and how we react to different situations. Therefore perception is reality. What the customer perceives about your business, website, product, etc., is effectively what it is. No matter how you present your product as ecologically sound, your staff as friendly, your business practices as ethical; if customers perceive it differently, then the image you wish to present is an illusion. The only thing that matters is what customers perceive to be true.
The science of neuroaethetics deals with the effect of art and imagery on a neurological level, and how subtle differences in color, contrast or grading, for example, can affect the emotional reaction to – or the quality of – a piece of design.
We, as humans, respond differently to various elements of design. Different colors, shapes, typefaces – they all create an interaction of association that is individual. Therefore a skilled visual designer is one that can employ and deploy each of these elements effectively, playing into the psychology of the viewer, and inferring specific characteristics and values of your brand to the target audience.
Good visual design is a highly efficient way of communicating a marketing message visually. It is not just an artwork, but something that involves an immense deal of strategic thinking. This includes factors like colors, shapes, fonts, images and diagrams, which can all graphically communicate a marketing message. It is about combining a tactical narrative with effective text and graphic design together to communicate a consistent, powerful message.
...it's a few tricks of the brain.
From consumer apps and business software to corporate portals and digital touchpoints, our unique behavioral approach to design, usability, information organization and visual communication defines the user interfaces we craft and the digital experiences we deploy.
A brand forms the public identity of your organization. A coherent and consistent visual identity is the bedrock of a trusted brand that transmits competence and credibility, creates memorable and meaningful touchpoints, and breeds integrity into your market image.
From brochures, flyers, business cards, and letterhead to outdoor banners, event promos and product catalogues, we create a wide range of print marketing collateral that can validate and authenticate your brand-identity by delivering your message to its target audience.
From corporate presentations, and annual reports to pitch decks, proposals and litigation materials, we craft and then build a coherent and strategic narrative out of your message through the use of copywriting, data visualizations, motion graphics, diagrams and iconography.
In today’s web-centric and device-driven environment, your print-design collateral needs to have a digital-counterpart that allows its message to permeate in the online realm and within a mobile medium. We engage users through interactive experiences using animated backdrops, adding a 3rd dimension to marketing and communication.
If a name sets the tone and tells the brand-story, a logo is its symbol and visual statement. Your logo is the best tool for making strong first impressions. We design logos that are distinctive, memorable, and a core to a bigger system and way of thinking. Remember, a logo derives meaning from the quality of what it symbolizes, not the other way around.
From application prototypes, video infographics and product promos to logo stings, concept-animation and e-learning courses, the engagement and retention power of animated motion graphics can produce tangible results that dazzles audiences and solidifies brand equity.