Digital transformation marks a radical rethinking of how organizations use technology, people and processes to fundamentally change business performance.
Effective change management is imperative to making the transformation from “doing” digital to actually “being” digital.
Technology continues its march towards improving humans. And it’s not a line from a science-fiction film. Digitalization, therefore, can only be viewed as an opportunity – it automates arduous processes towards productive financial outcomes. But it can still be daunting, as most experiences are inherently inhospitable to those who need to use them.
We don’t think digital solutions should be a black box; with infinite resources that only a fortunate few can access.
At Meta.Kraft.Labs, we educate and indoctrinate our clients to the range of paths available to organizations to unleash the power of digital transformation.
Think of all the business processes within your organization, the user experiences, the touchpoints, even the culture that has been created throughout the years your company has been operating.
Digital transformation can take any or all of these aspects, and re imagine them using digital technologies. In short, digital transformation equals change multiplied and amplified by technologies.
“Organizational change is the foundation of digital business transformation”. That’s because changing the nature of an organisation means changing the way people work, challenging their mindsets and the daily work processes and strategies that they rely upon. While these present the most difficult problems, they also yield the most worthwhile rewards, allowing a business to become more efficient, data-driven and nimble, taking advantage of more business opportunities.
Accepting and moving toward digital transformation doesn’t simply mean jumping on every technological bandwagon that comes along. Doing that is like putting a bunch of cut up vegetables in a pot and calling it soup. Unless you put the right ingredients in the pot and turn on the stove, you’ll never make soup-at least not soup that anyone wants to eat. Instead, each company has to spend some time thinking about what digital transformation really means for them.
Companies need to think about transitioning core business processes and digitalizing the client/business process first. They have to think about which applications, platforms, and solutions fit into their culture, daily operations, and budget. There is unfortunately no cookie cutter solution that businesses can opt into. It’s a process that requires personalization and a knack for following trends.