As part of “re-skinning” our Client’s brand-identity, we were tasked with taking a fresh approach to their primary sales collateral. The objective was to create a bi-fold brochure consisting of 4-8.5″x11″ panels that could be printed on one 11″x17″ coated brochure stock paper. The overall theme of the piece was to present the Company’s service offering and corporate stats in a color-infused palette.
Considerable time was spent on created the custom iconography and infographic elements that visually conveyed its intended purpose in establishing the company’s service and value offering.
Redesign the Company's primary brochure used by its Sales Reps as a leave-behind for initial prospect meetings.