Patel Campaign

Aakash Patel is a Tampa Bay entrepreneur that ran as the Republican candidate for Hillsborough County Commission in District 1. The campaign sought an impactful brand identity that communicated trust, integrity and progressiveness, that combined visual elements consistent with Patel’s narrative and backstory as a self-made entrepreneur looking to inject his youth and innovative approach to the current political environment. The objective was to create a polished, contemporary design with roots in visuals of the Tampa Bay Area.

We started by sketching and conceptualizing a variety of design-paths that attempted to integrate various Tampa Bay and Hillsborough county landmarks and architectural icons. The typography and lockup arrangement of his last name “Patel” and “2018” emanates traditional yet progressive lettering that flows with the patriotic colors of the USA.