Signature Sushi, is a privately owned company in the metropolitan New York area, involved in the preparation and distribution of the finest quality sushi products to the retail and wholesale trade. As the company expanded their focus towards broader distribution of their services, they needed a logo that conveyed a more established and refined identity. The goal for the new mark was to create more flexibility and sophistication while also taking into account the beauty and creativity that defines their approach to producing eye-catching sushi ensembles. We were engaged to overhaul their brand identity collateral with the central objective of redesigning their outdated logo.
Our objective was to achieve a streamlined and minimal aesthetic that conveyed the relevant Asian motif but also displayed an element of quality and attention to detail.