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It's not the strongest of the species that survives,
nor the most intelligent that survives.
...it's the one that's the most adaptable to change.
Design is a
formal response
to a strategic question

ABOUT US

Meta.Kraft.Labs is a boutique digital transformation advisory firm that provides a wide range of strategic design and development services focused on business intelligence, data visualization, data analytics and visual communication.

We are driven by an design-centric approach rooted in a digital transformation mindset that is geared towards achieving targeted behavioral endpoints. This fundamental perspective fuels the creation of memorable brands that offer meaningful digital touchpoints and user experiences.
Design is a
formal response
to a strategic question

ABOUT US

Meta.Kraft.Labs is a boutique digital transformation advisory firm that provides a wide range of strategic design and development services focused on business intelligence, data visualization, data analytics and visual communication.

We are driven by an design-centric approach rooted in a digital transformation mindset that is geared towards achieving targeted behavioral endpoints. This fundamental perspective fuels the creation of memorable brands that offer meaningful digital touchpoints and user experiences.

OUR STRATEGIC FOCUS

Meta.Kraft.Labs is a boutique digital transformation advisory firm that provides a wide range of strategic design and development services focused on business intelligence, data visualization, data analytics and visual communication.

The Company is driven by an efficiency-centric approach rooted in business process automation that coordinates and optimizes the implementation and deployment of function-oriented enterprise applications.
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Process

Automation

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Data

Analytics

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Application

Design

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Visual

Messaging

Meta.Kraft.Labs designs, develops and integrates customized digital solutions that use data analytics and process automation to:
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Align

business strategy with digital strategy

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Drive

friction out of complex processes

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Streamline

manual error-prone business routines

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Extract

insights from digital and data assets

Driven by an efficiency-centric approach rooted in business process automation we analyze, design, coordinate and optimize the implementation and deployment of function-oriented enterprise applications that can digitally transform your organization.

Consider this...

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Instagram

The most valuable photo company doesn’t sell cameras

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Uber

The worlds largest taxi company doesn’t own any vehicles

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AirBnb

The largest hospitality provider doesn’t own any real estate

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Netflix

The fastest growing TV network doesn’t lay any cable

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Alibaba

The most valuable global retailor doesn’t carry any inventory

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Facebook

The most popular media provider doesn’t create any content

...all through the power of digital transformation

Digital
Transformation
Dx
“Digital transformation marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business performance.”

Think of all the business processes within your organization, the user experiences, even the culture that has been created throughout the years your company has been operating.

Digital transformation can take any or all of these aspects, and re imagine them using digital technologies. In short, digital transformation equals change multiplied and amplified by technologies.

OUR INSIGHTS
Digital Transformation

The Digital Approach

Digital Transformation

What Is Digital Transformation?

Business Intelligence

5 Stage BI Process to Maximize Business Profits

Business Intelligence

5 Most Important Factors for Successful BI Implementation

Business Intelligence

5 Business Intelligence Challenges and Solutions

Web App Web Design
October 1, 2016

Blue Ribbon Bags

A full redesign of Blue Ribbon Bag’s company website that outlines the full scope of the Company’s service offering and facilitates the purchase of baggage service...
  • Strategy

    UI/UX Design, Web Design

  • Client

    Blue Ribbon Bags

  • Devices

    Mobile, Tablet, Desktop

View Project
Motion Graphics
July 1, 2017

Blue Ribbon Bags

A 12 second departures-style flip-board (split flap solari) promotional video bump for Blue Ribbon Bags. The clip features an airport flip-board shuffling through images and icons...
  • Strategy

    Brand Marketing

  • Design

    Motion Graphics

  • Client

    Blue Ribbon Bags

  • Tools

    Adobe After Effects

View Project
Motion Graphics
July 1, 2017

Blue Ribbon Bags

A collection of motion graphics clips that depicts a baggage tracking algorithm set in a HUD display. The collection contains 6 compositions that show various baggage...
  • Strategy

    Brand Marketing

  • Design

    Motion Graphics

  • Client

    Blue Ribbon Bags

  • Tools

    Adobe After Effects

View Project
Print Design
October 7, 2015

Friends of Mackay

A square bi-fold brochure designed to support the organization’s fundraising activities geared towards renovating the Mackay ice skating rink in Englewood, NJ. The brochure was enclosed...
  • Strategy

    Brand Identity

  • Design

    Print Design

  • Client

    Friends of Mackay

  • Tools Used

    Adobe Illustrator Adobe InDesign

View Project
Motion Graphics
July 1, 2017

Meta.Kraft.Labs

Kinetic typogrophy motion graphics animation to be used as a video background for hero-slider on Company’s home page. The video combines 8 individual scenes comprised of...
  • Strategy

    Brand Marketing

  • Design

    Motion Graphics

  • Client

    Meta.Kraft.Labs

  • Tags

    Video

View Project
Brand Identity Print Design
January 16, 2020

Docutrend Brochure

As part of “re-skinning” our Client’s brand-identity, we were tasked with taking a fresh approach to their primary sales collateral. The objective was to create a...
  • Strategy

    Brand Identity

  • Design

    Print Design

  • Client

    Docutrend, Inc.

View Project
Brand Identity Logo Design
March 7, 2018

Patel Campaign

Aakash Patel is a Tampa Bay entrepreneur that ran as the Republican candidate for Hillsborough County Commission in District 1. The campaign sought an impactful brand identity...
  • Strategy

    Brand Identity

  • Design

    Logo Design

  • Client

    Patel 2018

View Project
Brand Identity Logo Design
July 17, 2018

Signature Sushi

Signature Sushi, is a privately owned company in the metropolitan New York area, involved in the preparation and distribution of the finest quality sushi products to...
  • Strategy

    Brand Identity Logo Design

  • Client

    Signature Sushi

  • Tools

    Adobe Illustrator Adobe Photoshop Sketch

View Project
Web App
January 1, 2019

e-Info Client Portal

Our Client’s customer portal (e-Info) was outdated in its design as well as in it’s functionality. We were tasked to implement a complete overhaul and redesign...
  • Strategy

    UI/UX Design

  • Client

    Docutrend, Inc.

  • Devices

    Mobile, Tablet, Desktop

View Project
Web App
May 10, 2020

CPQ|360°

Our client is a reseller of enterprise print and copy solutions, and a direct seller of related products and services. Their objective was to streamline and...
  • Strategy

    UX Strategy

  • Design

    UI Design

  • Client

    Docutrend, Inc.

  • Tags

    Process Automation

View Project
Web App
June 3, 2015

DIGIU|360°

DIGIU|360° is an educational technology platform geared towards streamlining and enhancing workflows and routines for teachers, parents and students. The web-application version of the platform was designed...
  • Strategy

    UX Strategy

  • Design

    UI/UX Design

  • Client

    DIGIU|360°

View Project