...it's a few tricks of the brain.
The science of neuroaethetics deals with the effect of art and imagery on a neurological level, and how subtle differences in color, contrast or grading, for example, can affect the emotional reaction to – or the quality of – a piece of design.
We, as humans, respond differently to various elements of design. Different colors, shapes, typefaces – they all create an interaction of association that is individual. Therefore a skilled visual designer is one that can employ and deploy each of these elements effectively, playing into the psychology of the viewer, and inferring specific characteristics of a brand to the target audience.
Good graphic design is a highly efficient way of communicating a marketing message visually. It is not just an artwork, but something that involves an immense deal of strategic thinking. This includes factors like colors, shapes, fonts, images and diagrams, which can all graphically communicate a marketing message. It is about combining text and graphics together to communicate a consistent, powerful message.