Our recipe for creating beautiful things

We blend design and technology, then layer it with strategic communication tactics, to create memorable user experiences that connect our client’s brands with people in fresh and compelling ways.

Elegance
Elegance

Strategy
Strategy

Simplicity
Simplicity

Design
Design

Our recipe for creatingbeautifulthings

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We blend design and technology, then layer it with strategic communication tactics, to create memorable user experiences that connect our client’s brands with people in fresh and compelling ways.

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Meta.Kraft.Labs is a boutique strategic messaging firm and visual design agency based in the metro New York area. Our firm is driven by a design-centric approach focussed on achieving firm behavioral and communication endpoints.

We are a full service studio that develops strategy and design across all platforms.

We create messaging strategies, brand identities, online identities, web and mobile apps, print design, digital campaigns and motion graphics.

We employ typography, colors, iconography, shapes, imagery, sound and animation as a means to deliver a memorable psychographic message that meets our clients objectives, and achieves their objectives.

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Thinkers. Doers. Agents of change. We are a full-service agency with passion for ingenuity in every medium.

We blend design and technology to create great user experiences that connect brands with people in fresh and compelling ways.

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We take your message and deliver it in the most impactful way that optically engages your target audience. With a specialization in strategic messaging, web, graphic and mobile design, brand identity, motion graphics and multi-channel campaigns, our clients leverage our skill set to build more meaningful experiences that allows them to connect with their current and prospective customers.

Through the use of branding, digital marketing, deep technological insight and strategic communications, we empower our clients to win with thoughtful insight, powerful creative websites, purposeful campaigns and lasting digital experiences.

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We blend design and technology to create great user experiences that connect brands with people in fresh and compelling ways.

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Our core philosophy begins with the belief that human beings respond to information based on how it’s presented to them. They respond to color, text, icons, imagery and motion. Corporations, brands and events connect with audiences, deliver their message and communicate their values, when those creative elements are used intelligently.

We take complicated concepts or nuanced ideas, and transform them into easy ideas using our core philosophy of “communication-by-design”. Our approach takes a strong design-aesthetic and blends it with a strategic mindset geared towards our client’s campaign objectives.

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Design is a formal response to a strategic question.

Our Service Offering

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Our Work

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October 1, 2020

MetaPress|360°

MetaPress|360° takes bespoke website management and combines managed hosting, advanced web functionalities, reliable security and site utilities with a codeless webpage designer integrated within a powerful digital transformation platform…all in one single, affordable, worry-free package.
  • Strategy

    UI/UX Strategy, Data Analytics

  • Design

    UI/UX Design

  • Client

    MetaPress|360°

View Project
May 10, 2020

CPQ|360°

Our client is a reseller of enterprise print and copy solutions, and a direct seller of related products and services. Their objective was to streamline and automate their quotation, documentation and product-pricing process. Previously, quotes were generated using numerous disjointed Excel spreadsheets and without the benefit of a centralized product catalog that...
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July 1, 2017

Meta.Kraft.Labs

Kinetic typogrophy motion graphics animation to be used as a video background for hero-slider on Company’s home page. The video combines 8 individual scenes comprised of HUD user interface that highlights Meta.Kraft.Labs service offering.
  • Strategy

    Brand Marketing

  • Design

    Motion Graphics

  • Client

    Meta.Kraft.Labs

  • Tags

    Video

View Project
January 16, 2020

Docutrend Brochure

As part of “re-skinning” our Client’s brand-identity, we were tasked with taking a fresh approach to their primary sales collateral. The objective was to create a bi-fold brochure consisting of 4-8.5″x11″ panels that could be printed on one 11″x17″ coated brochure stock paper. The overall theme of the piece was to present...
  • Strategy

    Brand Identity

  • Design

    Print Design

  • Client

    Docutrend, Inc.

View Project