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About Us

Our recipe for creating beautiful things

Elegance
Elegance

Strategy
Strategy

Simplicity
Simplicity

Design
Design

We blend design and technology, then layer it with strategic communication tactics, to create memorable user experiences that connect our client’s brands with people in fresh and compelling ways.

Our recipe for creatingbeautifulthings

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ELEGANCE

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STRATEGY

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SIMPLICITY

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DESIGN

We blend design and technology, then layer it with strategic communication tactics, to create memorable user experiences that connect our client’s brands with people in fresh and compelling ways.

Who We Are

Meta.Kraft.Labs is a boutique strategic messaging firm and visual design agency based in the metro New York area. Our firm is driven by a design-centric approach focussed on achieving firm behavioral and communication endpoints.

We are a full service studio that develops strategy and design across all platforms.

We create messaging strategies, brand identities, online identities, web and mobile apps, print design, digital campaigns and motion graphics.

We employ typography, colors, iconography, shapes, imagery, sound and animation as a means to deliver a memorable psychographic message that meets our clients objectives, and achieves their objectives.

Thinkers. Doers. Agents of change. We are a full-service agency with passion for ingenuity in every medium.

We blend design and technology to create great user experiences that connect brands with people in fresh and compelling ways.

What We Do

We take your message and deliver it in the most impactful way that optically engages your target audience. With a specialization in strategic messaging, web, graphic and mobile design, brand identity, motion graphics and multi-channel campaigns, our clients leverage our skill set to build more meaningful experiences that allows them to connect with their current and prospective customers.

Through the use of branding, digital marketing, deep technological insight and strategic communications, we empower our clients to win with thoughtful insight, powerful creative websites, purposeful campaigns and lasting digital experiences.

We blend design and technology to create great user experiences that connect brands with people in fresh and compelling ways.

How We Do

Our core philosophy begins with the belief that human beings respond to information based on how it’s presented to them. They respond to color, text, icons, imagery and motion. Corporations, brands and events connect with audiences, deliver their message and communicate their values, when those creative elements are used intelligently.

We take complicated concepts or nuanced ideas, and transform them into easy ideas using our core philosophy of “communication-by-design”. Our approach takes a strong design-aesthetic and blends it with a strategic mindset geared towards our client’s campaign objectives.

Design is a formal response to a strategic question.

Our Service Offering

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WEBSITE DESIGN

From responsive mobile website design to digital product and e-commerce platforms and content management systems.
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APPLICATION DESIGN

From User Interface design and User Experience mapping, to custom web and mobile application prototyping and development.
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DIGITAL STRATEGY

From content marketing and campaign analytics to generally deploying online assets to maximize business results.
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GRAPHIC DESIGN

From brand-identity and logo design to corporate presentations, litigation graphics, marketing brochures, print collateral and ad creation.
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VIDEO PRODUCTION

From motion graphics, complex animation and product promos to photo montages, electronic press kits and corporate video.
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SOCIAL MEDIA

From individual channel design and development to integrated multi-channel campaigns and brand awareness.
Motion Graphics
July 1, 2017

Blue Ribbon Bags Flipboard

A 12 second departures-style flip-board (split flap solari) promotional video bump for Blue Ribbon Bags. The clip features an airport flip-board shuffling through images and icons...
  • Strategy

    Brand Marketing

  • Design

    Motion Graphics

  • Client

    Blue Ribbon Bags

  • Tools

    Adobe After Effects

View Project
Motion Graphics
July 1, 2017

Blue Ribbon Bags Promo

A collection of motion graphics clips that depicts a baggage tracking algorithm set in a HUD display. The collection contains 6 compositions that show various baggage...
  • Strategy

    Brand Marketing

  • Design

    Motion Graphics

  • Client

    Blue Ribbon Bags

  • Tools

    Adobe After Effects

View Project
Print Design
October 7, 2015

Friends of Mackay Brochure

A square bi-fold brochure designed to support the organization’s fundraising activities geared towards renovating the Mackay ice skating rink in Englewood, NJ. The brochure was enclosed...
  • Strategy

    Brand Identity

  • Design

    Print Design

  • Client

    Friends of Mackay

  • Tools Used

    Adobe Illustrator Adobe InDesign

View Project
Motion Graphics
July 1, 2017

Meta.Kraft.Labs

Kinetic typogrophy motion graphics animation to be used as a video background for hero-slider on Company’s home page. The video combines 8 individual scenes comprised of...
  • Strategy

    Brand Marketing

  • Design

    Motion Graphics

  • Client

    Meta.Kraft.Labs

  • Tags

    Video

View Project